TVC

Here are a few TVC ads I've had the privilege of writing and conceptualising—crafted with care, a dash of wit, and a keen eye for making every second count. Each one aimed to resonate, engage, and leave a lasting impression, all while staying true to the brand's voice and purpose.

SEA SHEPHERD

Starship

  • The general public and supporters of environmental causes

  • Sea Shepherd needed a boost in merchandise sales over Christmas to support their critical conservation efforts. The challenge was to create a campaign that didn’t just sell products but connected deeply with their supporters, inspiring them to shop with purpose during the festive season.

  • I crafted a lively, personality-packed TVC script that brought Sea Shepherd’s mission to life. The campaign blended energy and fun, making every purchase feel like a meaningful contribution to the planet while keeping the holiday spirit front and centre.

  • The campaign delivered. Merchandise sales soared, directly funding Sea Shepherd’s ongoing work to protect marine life and sustain their vital conservation operations.

JG King Homes

Adrian Elton Creative

  • Investors, families, and anyone searching for affordable, high-quality homes built to last

  • JG King Homes wanted to highlight the durability of its steel-framed homes, showcasing their unmatched protection against termites and weather damage. The task was to craft a message informing prospective buyers of the long-term value and peace of mind a steel frame offers.

  • I helped write a compelling script titled “Step up to Steel,” which clearly and impactfully brings the benefits of steel frames to life. The narrative positions steel as the smarter, more substantial choice over timber, combining practicality with inspiration to connect with hearts and minds.

  • The campaign effectively showcased the durability and reliability of JG King’s steel frames, solidifying their reputation as a trusted provider of homes built to withstand whatever life throws at them.

Fintran

Saxall

  • Captains and crew on cargo vessels

  • Fintran, one of Australia’s leading fumigation companies, developed an innovative fumigation method to safeguard crew and cargo. The challenge? Educate vessel captains and crew about this game-changing process's biosecurity measures and safety protocols in a clear, concise, and easy-to-follow manner.

  • I crafted a 15-minute script to streamline the safety induction process. The script explained the benefits of Fintran’s advanced fumigation method and ensured the content was accessible and engaging for busy maritime professionals.

  • The induction process became smoother and more effective, giving captains and crew the necessary knowledge while reinforcing Fintran’s commitment to innovation and safety in biosecurity.